October 9th-11th 2015 in Milan, Italy

    We are inviting daring programmers, designers and entrepreneurs
    who want to make an impact to co-create innovative ideas and solutions
    under the theme “Feeding the Planet. Energy for Life” in less than 72 hours.

Do you want to make an impact?

In line with the vision of the EXPO 2015 we wish to connect talented and leading minds from all around the world to shed light on the current reality and challenges of the food production industry and co-create innovative and impactful solutions and ideas. Get ready for a fun, challenging and hands-on weekend - with the opportunity of winning up to 20,000 EUR.
See you there?


Meet other talented and innovative developers, designers, and entrepreneurs from around the world.


Pitch your own idea under the theme "Feeding the Planet. Energy for Life" or work on the case-study submitted by DAFZA focusing on the food industry value chain.


Receive mentorship and training from industry experts within design thinking, coding, pitching, and prototyping. Listen to inspirational stories.


Winning teams will be awarded up to 20,000 EUR and have the opportunity to receive incubation and mentorship provided by leading European incubation hubs for 6 months.

EXPO 2015 Innovation Challenge

Bringing together the most innovative and daring programmers, entrepreneurs and designers, and providing them with a stimulating environment to build high-impact and scalable solutions to real challenges under the theme “Feeding the Planet. Energy for Life” in less than 72 hours.

It will be a fun, challenging and very hands-on weekend. The selected participants will receive skill-sessions related to coding, design thinking, and pitching, as well as inspirational sessions delivered by industry-experts. Take part in Expo Innovation Challenge If you want to make an impact and you aren't afraid to challenge the status quo. Will you be there? Apply now!

Meet our Speakers and Mentors

Moura Quayle
Professor of Strategic Design at d.studio at UBC

Moura’s interests lie in rethinking collaborative spaces at the intersections of academia, government, business & civil society.

Marco Nannini
CEO at Impact Hub Milan Business Incubator & MD at FabriQ

Marco has 20 years of experience in Strategy & Management Consulting in leading companies.

Alberto Acito
Managing Partner – SVG Partners

Alberto has 20 years experience of go-to-market and operations management in the high-tech & mobile industry

Marco Gualtieri
Founder & CEO at Seeds&Chips

Marco is the Founder of TicketOne, Netcomm & many other successful startups. He is the Board member of the Robert F. Kennedy Center for Justice & Human Rights.

Josh Levent
International Entrepreneurship Coach

Josh has coached and trained entrepreneurs in the USA, Germany, New Zealand, Switzerland and now Italy.

Stavros Messinis
Founder at The Cube Athens

Stavros is the co-founder & chief curator in The Cube & is responsible for strategy, operations & communications.

Dennis Donohue
Founder Steinbeck Innovation Foundation, President Royal Rose LLC

Served 3 times as Mayor of Salinas, the “salad bowl of the world”

Esben Svane Stockmarr
Venture Development at Rocket Internet AG

Esben is experienced in venture and business development and has lead the development and growth of multiple successful startups in Asia and EU.

Makrand Gupta
VP of Hardware Partnerships at WearHacks

His mission is to make hardware accessible to a larger community by eliminating the cost barrier entirely.

Gosia Sosnowska
Codemotion Abroad Manager

Codemotion is the biggest tech conference in Italy, Spain & Germany for developers open to all languages & technologies

Dmitry Golubnichy
Chief Happiness Officer of 100happydays Foundation

100happydays Foundation has directly impacted the lives of over 5 mill people across 180 countries.

Luisella Giani
Head of Digital Strategy EMEA at Axalta Coating Systems

Digital professional with 15+ years of international experience leading strategy & product development

Andrea Roberto Bifulco
Video Marketing & Partnerships at Vodafone Italy

Ex-Googler, passionate about innovation & entrepreneurship. Startups Advisor, Mentor & Networker at dinner time.

Serdar Temiz
Chairman of Open Knowledge Sweden

Ph.D. Candidate at Entrepreneurship & Innovation Division of ITM School of KTH- Royal Institute of Technology

Ivan Lukanov
KPMG Deal Advisory

Ivan consults European tech companies and investors on exits, acquisitions and financing options.

Amna Lootah
Assistant Director General – Finance and Commercial division, DAFZA

Lootah has been with DAFZA since 2001 bringing along an extensive 17 years of experience.

Jamal Bin Marghoob
Director of the Marketing & Corporate Communications Department at DAFZA

An innovative & creative thinker, he has been heavily involved in attracting international investors & help MNCs to establish themselves in the Free zone.

Johnny Malek
Owner JMCC marketing advisory firm

Johnny is an authority in the field of Marketing & Communication in the MENA with 20+ years experience across key industries

Sharon Cittone
International Relations and Business Development Seeds&Chips

She is a resourceful leader who excels at implementing, high profile, image-based Public Relations programs within the food tech industry, both public/private


  • Friday09/10/2015
  • Saturday10/10/2015
  • Sunday11/10/2015
10:00 AM

Registration and Check-In

05:00 PM

Opening Session: Welcome

Why we're all participating, and what it's is all about. Review the full weekend agenda. Introducing opening speakers and case-studies. We will be having a short panel session with speakers from Dubai and Italy talking about the importance of innovation and some of the things that are happening within this region, and somebody present from the global investment scene, giving a perspective on some of the trends and developments there.

06:30 PM

Say Hello and Pitch your idea!

Speed-networking session where you will have the chance to get to know the other participants. For those that have come with ideas that they would like to work on - this is here you get the chance to pitch!

07:00 PM

Team Formation

Teams start forming and discussing ideas, determining their roles, and planning their weekend.

07:30 PM


Start working! Formalize the teams and take an inventory of skills. Be sure you have all the team members and skills that you need in order to realize your idea.

07:00 AM


09:00 AM

ASK.TRY.DO: A Strategic Design Workshop

10:00 AM


06:00 PM

User Experience and Product Design

07:00 PM

Innovate and Dinner

11:00 PM

Brain Fuel

07:00 AM


08:00 AM

Goodmorning Session: How to develop the perfect pitch

09:00 AM

Innovative and Lunch

12:00 PM

Final Preparations

03:00 PM

Final Presentations

06:30 PM

Announcement of Winners / Final Ceremony


Take part in EXPO Innovation Challenge if you want to make an impact and you aren't afraid to challenge the status quo. Will you be there?